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THE 

RING BOOK 



By CHARLES AUSTIN BATES 



Tl 



LIBRARY OF CONGRESS, 



' 



Chap. Copyright No, 

ShellHlJLB3 



UNITED STATES OF AMERICA. 



ook* 



No. 



Issued to 



The complete service which this book carries with it will 
be given on demand at any time after the full subscription 
price, twenty-five dollars ($25.00), has been received by the 
Charles Austin Bates Syndicate. 

This service is covered by the coupon book which accom- 
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1 Coupon entitling the holder to a letter of criticism 
and advice. 

1 Coupon entitling the holder to a plan for changing 
from credit to cash. 

1 Coupon entitling the holder to receive the monthly 
paper, ' ' Good Advertising, ' ' for one year. 

1 Coupon entitling the holder to a book of store rules 
such as are used by leading houses. 

1 Coupon entitling the holder to "The Show Win- 
dow ' ' ( monthly ) , for three months. 

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It is understood that all the coupons are void unless used 
before 



The Charles Austin Bates Syndicate, 

Vanderbilt Building, 

New York, 



THE 



Tailoring Book 



Edited by 

CHARLES AUSTIN BATES 



NEW YORK 

The Charles Austin Bates Syndicate 

189.9 




Tt*.3B& 



42717 

Copyright, 1899 
The Charles Austin Bates Syndicate 

TWO COPIES RECEIVED. 



O 2*1889 




SECONH COPY, 






How to Advertise the Tailoring 
Business, 

Your advertising, Mr. Tailor, should be designed to 
gain as many of your competitor's customers as possible, 
and also to convince the wearers of ready-made clothes that 
they should wear tailor-made clothes instead — your tailor- 
made clothes. 

A great majority of tailors seem to lose sight of these 
two fundamental objects of advertising. 

Your business is not particularly difficult to advertise. 

You do not have to convince any man that it is neces- 
sary to wear clothes. 

You do not have to compete to a great extent with mail- 
order houses. 

The changing styles and changing seasons are so 
nearly continuous that there are always plenty of timely 
things to talk about. 

The fact that most tailors do not do very shrewd adver- 
tising is decidedly to the advantage of those who do. 

Unless you have very unusual competition, or unless 
you have already been doing extraordinary advertising, you 
can certainly double or treble your business by taking the 
right course. 

Do not allow yourself to think that yours is an excep- 
tional town, and that a course of advertising that might pa}- 
in other places will not pay you. 

People are all very much alike. Human nature is the 
same the world over. 



4 THE TAILORING BOOK. 

THE FIRST STEP. 

A great deal of advertising is unprofitable because the 
advertisers do not properly prepare to take care of the 
customers it brings. 

The first step in building up a business is to get one's 
place of business, and goods, and facilities in the proper 
shape to advertise. 

Good advertising won't convince people that poor work 
is good work. 

Advertising is not a substitute for a lack of ability or 
facilities. It is a profitable adjunct of • business only when 
used as a means of securing what one deserves. If you 
don't deserve to succeed, you should not advertise. 

In telling you how to do good advertising I am assum- 
ing that you know your business as well as I know mine 
— that you can make first-rate clothes, and that your 
prices are reasonable. 

Your shop — that is, the store part of your shop, at 
least — should be as inviting as possible. 

Cleanliness, polite assistants, an abundance of light, a 
clean, attractive window display, prompt service, etc., are 
all essential to a thrifty business. 

THE NEWSPAPERS. 

The most of your advertising should be newspaper ad- 
vertising. 

' ' Scheme advertising ' ' sometimes pays the schemer well 
and sometimes poorly, but it never pays the advertiser. 

By scheme advertising I mean the race- track score card, 
the church and theater programs, ads on grocers' paper 
sacks, and hotel registers, and dodgers thrown from a bal- 



THE TAlEORINGpOOK. 5 

loon, and just a thousand and one other propositions that 
are .being continually presented by promotors of charity as 
well as by cosmopolitan fakirs. 

Absolutely every man who wears tailor-made clothes, 
or who can be induced to do so, is a reader of his home 
paper, or of several of them. 

And all men read many ads — the good ads and many 
of the poor ones. 

Your ads will, if placed in good newspapers, get all the 
attention they deserve. 

BOOKLETS AND CIRCULARS. 

It is sometimes advantageous to supplement newspaper 
advertising with a booklet and an occasional circular. 

About four times a year it will pay you to send, by mail, 
a neat circular to all of your regular customers, and a care- 
fully selected list of possible customers. 

In this way you get at people with a sort of a per- 
sonal talk. Of course a circular isn't personal like a letter 
is, but it has the effect of making the recipient feel that 
he is one of a comparatively small number of fashionable 
dressers. 

Each circular should be illustrated and handsomely 
printed. It should tell about the styles for the coming 
season, and quote a price or two. 

In lieu of one of these circulars, it is an excellent plan 
to issue a handsome little booklet. That will enable you to 
tell considerable about your business, and the new styles, 
and to present a variety of reasons why it will be mutually 
profitable for the reader to patronize you. 

Such a booklet should be illustrated. It should show 
spine of the new st3 T les, and have a striking cover design. 



6 The tailoring book. 

It is very rarely the case that a country town printer is 
competent and adequately equipped to print a booklet as 
it should be printed. And careless printing misrepresents 
a tasty tailor. 

WHAT TO SAY. 

The best ads are those which give the kind of informa- 
tion that a customer usually asks for when he calls on you. 

Give news and advice, and quote prices, and tell exactly 
why you can do better work than other tailors can. 

Be explicit. Go into details. Don't be afraid of saying 
so much that people won't read it, so long as you use simple, 
straightforward language, and tell plain facts about your 
suitings, and facilities, and the prevailing styles, etc. 

Don't simply tell people that you have the proper thing 
for a fall suit, and that your price is thirty dollars. 

Tell what the proper thing is, and why it is the proper 
thing. Tell who the makers of the cloth are, and where 
they are. Tell who sets the fashions. Speculate a little as 
to how long the new style of frock coats will remain exactly 
correct, and how the "second edition" may alter their 
aspect. 

People like a little prophecy, even if it does prove a little 
inaccurate. And they want to be told a good deal about 
what to wear. 

Because you know what the correct styles are, you must 
not assume that all possible customers know also. Most 
men do not have the time nor inclination to study fashion 
journals. They depend largely upon the information to be 
found in newspaper ads, and the tailor who gives the most 
specific information in his ads is the one who gets the most 
business. 



THE TAILORING BOOK. 7 

Of course you may tell lots of people lots of things that 
they already know, but that will impress them with the idea 
that you thoroughly understand your business. That is 
just what you should do. 

When you are writing an ad, just imagine that you are 
writing a letter of advice to a friend of yours, who is 
extremely ignorant, so far as dress is concerned. 

The sort of advice you would write to a friend, under 
such circumstances would be just the right kind of matter 
for an ad. 

Each ad should be an ad — not a ridiculous apology 
like this : — 



This space belongs to 
John Cutter, the artistic 
tailor, who is too busy to 
write an ad. 



This sort of nonsense is very common among all classes 
of business men, and has a good deal to do with the rather 
popular idea that successful advertising is purely a matter 
of luck. 



8 THE TAILORING BOOK. 

Most business men are not so busy that they can't find 
the time to write their ads, and if they are too busy, or if 
they do not reel qualified to write good ads, they can well 
afford to employ an ad writer. 

It is often the case that a merchant will use as many 
words, in explaining that he hasn't time to write an ad as 
would be necessary in telling something worth while about 
something he has to sell. 

HOW riUCH TO SPEND. 

A great many people fail to make their advertising prof- 
itable because they try to follow set rules. They go about 
it mechanically. 

There is no rule or set of rules that will positively insure 
success in advertising. All kinds of success depend upon 
individuals. One must carve out his own course as he 
goes along. Plans for next month that seem all right now 
may need material alterations between now and the first day 
of next month. 

An advertising campaign that would bring great pros- 
perity to one tailor might have to be entirely remodeled 
before it would be adapted to another tailor's business. 

One tailor became a president of the United States, but 
it is highly improbable that the emulation of his tactics 
would put another tailor in the White House. 

One must "size up" his own condition and the pos- 
sibilities before him, and make his plans accordingly. 

Some advertisers make a mistake by deciding in advance 
just how much they will spend during a coming year. 

Sometimes such a course results in the spending of more 
money than the business warrants, while very often it 
results in not spending enough. 



THE TAILORING BOOK. 9 

You should make definite estimates and plans, but you 
should not make an unalterable plan. 

If you should start in now with a much better grade of 
advertising than you have done heretofore, you certainly 
could have no very accurate idea of how much money you 
can profitably spend during the coming year. 

Doubling the quality of your advertising may make it 
pay several times better. And if it should pay several 
times better, it would then be wise to increase the quantity. 

Do not use the same amount of space each day or each 
week. Every issue of your paper should contain your ad, 
but you should use a large or a small space, according to 
what you have to say. 

Some days you will have a good deal to say. Other 
days you will have but little to say. 

You should not write matter to fill a given space. You 
should write what you want to say, and then tell the printer 
how you want it set. The question of space will decide 
itself. 

A large ad occasionally will pay, although the immedi- 
ate, direct returns may not seem to warrant it. 

If you usually use small ads, try an occasional half or 
whole page. A splurge of that kind makes a lasting 
impression. It will cause many people to read your small 
ads that follow. 

Whenever your advertising is paying well, it is time 
to try an increase. You can never know what sort of pos- 
sibilities are before you unless you take that course to 
ascertain. 

The vast majority of business men do not spend enough 
money for stationery. Your letter-paper and your bill 



io THE TAILORING BOOK. 

heads are a part of your advertising. If they are poorly 
printed, they make a bad impression. If they are too cheap, 
they will conve}^ the idea that you may buy suitings that 
are too cheap. Carelessness in one respect generally implies 
carelessness in other respects. 

High-class stationery, handsomely printed or litho- 
graphed, will do a great deal toward winning the custom 
of critical men. 

DISPLAY. 

Well-written ads are often seriously impaired by being 
badly displayed. 

The best kind of display is the kind that looks inartistic 
to the average country printer. It is the simple, easy-to- 
read kind. If you require him to set good ads, he will 
adjudge you a crank, but you should not mind that. 

A strong head-line, and a heavy, plain rule border, and a 
fairly prominent signature should constitute the display 
part of an ad. The rest, save illustrations, should be plain 
reading-matter in one size of type. 

There are some very extensive and successful adverti- 
sers who use no display at all, but that doesn't prove that 
that is the best plan. Argument is just as forceful when 
set in small type as in large type, but not so many people 
will see and read it when it is set in small type. 

An ad must be prominently displayed to attract atten- 
tion, and it must be logically written to bring business. 

Too many display lines are worse than none at all. 
They make an ad difficult to read. 

For a small single-column ad here is the best possible 
style of display : — 



THE TAILORING BOOK. 



11 



WHEN TAKING 

YOUR MEASURE 




we will act upon any 
individual preferences you may 
have. 

If you prefer to leave the whole 
matter to us, we will give you what 
is absolutely correct. We will 
answer any questions, and give ad- 
vice upon any point. 

A slight deviation from the re- 
quirements of Fashion does not 
necessarily make one conspicu- 
ously incorrect in dress, but it 
often adds materially to one's com- 
fort. You '11 get exactly what you 
want if you come to us. 

The Williams Company, Tailors. 



This ad is pointedly illustrated and well written. 

It certainly implies that The Williams Company is a 
firm of competent tailors ; and it makes the point clear that 
the man who likes to dictate a little, will be treated 



12 



THE TAILORING BOOK. 



considerately, that there will not be an effort made on the 
part of the tailors to convince him that he will be satisfied 
with what he knows he does not want. 

It also gives the right kind of assurance to the man who 
wants to be faultlessly dressed, but who does not know 
exactly what Fashion requires. 

It is often the case that a tailor, when taking a measure, 
will ask his customer if he wants the legs of the trousers 
made the same size as the ones he has on, or a little larger 
or smaller. If the customer does not know whether, to be 
correct, they should be larger or smaller, or the same size, 
he is very likely to wonder if the tailor knows. Before 
asking such a question, the tailor should offer a little advice 
on the subject. 



IN OUR TAILOR SHOP 

you '11 find a very elaborate 
variety of fall and winter 
suitings. 

And you '11 find workmen 
who are competent to make 
up any of these suitings 
exactly to your liking. 

We do not employ cheap 
tailors. 

We do not handle any 
goods that could possibly 
depreciate our excellent 
reputation. 

We can not compete with 
sweat-shop, ready-made clothes when price is the sole consider- 
ation ; but when style, and fit, and wear are duly considered, 
we can and do compete with all ready-made goods, and all 
other tailors. 

HOMAN & JACKSON, = Tailors. 




THE TAILORING BOOK. 13 

This Homan & Jackson ad shows an excellent style of 
display for a small double-column ad. It could hardly be 
improved upon. 

THE USE OF CUTS. 

At the present very low price of cuts you can well afford 
to use a new cut in each new ad. 

A cut does n't cost nearly as much as a fair-sized space 
in a newspaper, and it makes the space much more valu- 
able. 

Practically all the big advertisers use cuts liberally. 

Many of the great department stores employ their own 
artists, and make many new illustrations daily. 

A picture puts life into an ad, and life always arrests 
attention. 

A striking picture is sure to be seen by nearly every 
reader of a paper. And it will cause many people to read 
the accompanying talk about your business. 
WINDOW DISPLAY. 

Your window should receive a great deal of your atten- 
tion. 

No matter how well and how extensively you advertise 
in the newspaper, and how good and how cheap your work 
is, you can make your window display bring you consider- 
able business that you can not get otherwise. 

Tailors pretty generally have good displays, but they are 
not, as a rule, changed often enough. 

You should not only change often, but make each dis- 
play as radically different from the preceding one as 
possible. 

No matter how good a display is, it will fail to be very 
effective if left unchanged for many weeks. 



i 4 THE TAILORING BOOK. 

Every piece of cloth shown should have a price card on 
it, telling the price for making a suit or overcoat from it. 

There should be no secret about your prices. 

If you do not show prices in your window, of course 
some people will come in to inquire the prices, but not all 
who would like to know will do so. Many men will stop 
a moment to look at the display and pass on without 
remembering anything in particular, while a price card will 
usually leave a distinct, lasting impression upon the mind 
of the casual observer, distinct enough to bring him back 
later when he gets ready to order a suit. 



Ready=Made Ads 



The following pages of ready- 
made, illustrated ads will be found 
invaluable. They are so varied that 
something appropriate will be found 
for almost any occasion. 

You can use the cuts with the 
matter as shown, or the cuts with 
original matter of your own. Again 
you will find the ad matter, with 
or without alterations or additions, 
suitable to use without the cuts if 
you so desire. All sorts of combina- 
tions of cuts and matter can be made. 

When you want cuts, order them 
by number only. The prices and 
postage rates appear on inside of 
front cover. 

These ads are printed on one side 
of leaves only, with plenty of room 
below them, so that you can add 
prices, signature, etc. , and then tear 
out the page to send to the printer. 
Thus the preparation of a daily or 
weekly ad of the very best kind is a 
matter of only a few moments' work. 



No. 1003. 




One of Our Overcoats 



over that business suit 
of yours will make you look stylishly 
dressed whenever you go upon the street. 

And you can not get so much style in 
a coat by going elsewhere. 

Other tailors can not duplicate our work 
under any circumstances, while ready- 
made coats are not to be compared at all. 



No. 1029. 




A Woman's Inspection 

of a man's clothes may 
be casual, but it is sure to be critical. 

And the clothes we make — the only 
perfectly made clothes — are the kind 
that will stand critical inspection from 
any point of view. 



No. 1033. 



Who's 
your Tailor 





Who's Your Tailor? 

The cloth and linings that go into the 
garments I make are the best I can find. 
I don't believe there is another place in 
America where the workmanship is more 
carefully or conscientiously attended to. 
Besides getting the best qualities, you get 
a perfect fit, perfect style, and all at . 



No. 1070. 




ADE to ORDER 



The product"^' 
of a Factory <" 
Made by 
Machinery j 





(II The creation 
of Brains 
Artistic Study' 
and Handwork 



Ready Made 

AN OBJECT LESSON 



If All the Men 

in the World 

were of the same height, 
breadth, and stoutness, there would still 
be differences in their figures which would 
show only too plainly in a ready-made 
suit. 

It 's impossible to fit a man perfectly 
unless the clothes are made for him alone. 
Be a made-to-measure man. Let us make 
that summer suit. Prices right, of course. 



No. T078. 




The Little Togs 

Are Important, 

but very unimportant 
as compared with the coat, and waist- 
coat, and trousers. 

You should have the kind of tailoring 
that we do. It is so good and so moderate 
priced that you can not afford to wear any 
other kind. 



^^^^^^^^^^ 



No. 1095. 




Every Time She Helps You 

put on your coat, she 
notices the make, material, and fit of 
your clothes. You can't fool a woman. 
She may not appear to care how a man 
dresses, but she does. If you wear ill- 
fitting, poor clothing, she '11 pity you, and 
decide you 're stupid for not being able 
to see that a tailor could make you a 
swell outfit that would outlast two or 
three read)'-made suits. 



No. iicxx 




The Fit Is Perfect 



in the clothes you buy 
from us. We won't send a garment out 
that does n't give complete satisfaction 
to a customer. It wouldn't pay us. We 
want your trade for more than one suit 
of clothes, and we will have it after one 
trial, if right goods and right prices mean 
anything. 



No. 1 156. 




The Passport to Society 

is correct attire. The 
cost of a fine wardrobe, however, has 
been a bar to many a brilliant man's 
social progress. That bar is now re- 
moved. We have taken it down. There 
is no philanthropy in our action. It is 
purely business. We take this way of 
introducing ourselves to those with whom 
we have never had dealings. Our new 
Stock of Woolens is now ready for your 
inspection. The low prices will surprise 
you. 



No. 1158. 




The Hang of the Coat 

tells the public whether 
we made it or whether it is a "just-as- 
good " ready-made garment. 

And we know what you want the pub- 
lic to think. 

If you take the hint, we '11 charge you 
$ • 



No ri59. 




The Goddess of Fashion 



never dreamed of a 
man attired in a more trim and perfect- 
fitting dress suit than the ones we are 

making at $ 

The price seems low, but we guarantee 
the suits to be equal to the highest-priced 
ones ever worn in this city. 



No. rr66. 




When Going Abroad, 

or to the seaside, or to 
your country home, what sort of a suit 
are you going to wear ? 

Whatever you want, we '11 make, and 
we '11 make it better than any other 
tailor can. 



No. 1197. 




Cupid Likes Neat Togs. 

The man who desires to employ cupid's 
services should employ ours first. 

We make the kind of clothes that the 
women admire, and surely that 's the kind 
you want. 

Special prices just now. 



No. 1212. 




Solomon 

in His Glory 

didn't have any such 
clothing as we are prepared to show you. 
Our stock of goods is the handsomest we 
ever had. The very latest designs and 
colorings, and not high-priced either. 
That 's one of the best features. 

The prevailing styles are the . 

We make them in all desirable goods, and 
with more real value crowded into each 
dollar of price than you ever saw before. 



No. 1225. 




fir. Business Man, 

why is it that as you 
grow old, your business is waning? You 
fancy that times are bad and that you 
haven't the energy you used to have. 

But it is quite possible that the trouble 
lies partially in the fact that you neglect 
to advertise yourself as a prosperous man 
by wearing dressy clothes. The young 
men who put on lots of style are getting 
the business away from you. 



No. 1252. 




A Favorite Remark 



of young men of limited 
means is : " If I could afford it, I 'd al- 
ways go to a tailor." Now a suit of 
clothes we make will last twice as long 
as a ready-made, and more than pays for 
itself in the satisfaction it brings. As for 
prices — put ours and the ready-made 
man's side by side, and it '11 be hard to 
tell them apart. 



No. 1253. 




D 



It's a Man's Duty 

to dress well. He owes 
it to society and to himself. If he should 
give up every pleasure in order to be well 
clothed, he would be the gainer by it. 
A well-dressed man is usually a successful 
man. People listen to him respectfully. 
He has more chances in life than a 
shabby fellow. 

The men for whom we make clothing 
are well dressed in every sense of the 
expression. Style and fit are faultless, 
workmanship perfect, prices low. 



No. 1254. 




Read the Ad 

of every tailor in the 
paper. Go to each one. If you are per- 
fectly satisfied with his clothes, and the 
price he asks, all right. If not, come to 
us. We want to make clothes for those 
who will be satisfied with nothing short 
of perfection. If you 're one of that kind, 
we 'd like to see you. 



No. 1256. 




The Clothes We Make 



fit the man as the 
feathers fit the bird. The make, style, 
fit, finish, and prices are all perfect. 
Our spring stock is now awaiting your 
inspection. Be glad to see you any time. 



No. 1278. 




The Wisest Han 

Who Ever Lived 

said, " Costly thy habit 
as thy purse can buy." Shakespeare 
knew that the world consciously, or un- 
consciously, always judged people by the 
clothes they wore. The same thing is 
done to-day, and the judgments are not 
usually very far from right. The man 
who will wear ill-fitting, old-fashioned, 
and poorly made clothes, when we are 
anxious to supply him with perfectly 
made swellness, at a low price, deserves 
to be thought careless, ignorant, and 
unintelligent. 

Let us talk to you about spring suits. 



No. 1318. 




The Least Expensive Dress 

is that which is made 
of good material, and in style. A suit of 
this kind will wear, look, and feel better 
than a cheap suit. It 's one that you will 
not be ashamed to wear anywhere — one 
in which you will feel perfectly at ease 
when you meet your friends. 

Come in, and talk to us about it. Prices 
lower than you think. 



No. 1338. 




Just the Thing. 

That 's what we want you to think 
when you get anything here. We aim 
to give such complete satisfaction that 
every time you want anything in our 
line, our name will immediately occur to 
you. We bring this about by having the 
nicest stock of suitings it is possible to 
get, and by charging moderately for the 
making. 



No. 1361. 




A Business Suit 

displays as much good 
taste (or lack of it) as a dress suit. 

Your suit should be in keeping with 
the prosperity that you feel you deserve. 

It should be made by us to be made 
just right. 



No. 1362. 







" Fine Feathers Make Fine 
Birds." 

There 's a great deal of truth in that 
statement. Many a fine-looking man 
owes his good looks to his tailor. Good 
clothing straightens up a man. The 
nicely dressed man holds his head up 
and walks erect. 

If you think, as we do, that only the 
best clothing is good enough for you, 
come and see us. 




Low Prices. 



Many people shout ' ' low prices. ' ' The 
prices are low — so is the quality of the 
goods. We say "low prices," and we 
back up the statement with a good, 
strong reason. We can make the best 
clothing — make it as well as it can be 
made — at low prices, because our ex- 
penses are light, and we have many 
patrons. There 's no use throwing money 
away — there's no use paying any more 
for perfection than you have to. We 'd 
be glad to see you at any time. 



No. 1394. 




In the Coat Collar 



lies much of the trim 
effect (or the lack of it) to a whole suit. 
Many tailors who do work that is other- 
wise good, "fall down" when they try 
to make a neatly setting coat collar. 

We guarantee satisfaction in this re- 
spect as well as in all others. 



No. 1398. 




Tailor=riade Clothing 

is the only clothing 
which is economical. It fits better, there- 
fore looks and feels better. The clothes 
are made for you only — not for any one 
of a thousand who will buy them. Enough 
time is spent in their manufacture to in- 
sure perfection. They are not turned out 
by the hundreds. Every detail has at- 
tention. The result is goods which look 
well, wear well, and feel well. 



No. 1400. 




Please a Woman 



perfectly, and you may 
be sure you have done something. Tailors 
have something more formidable to con- 
tend with than the fancies of a man. 
They must please his mother, his wife, 
his sisters, and his cousins. If they don't, 
the man never comes back. 

Our system of work, to which we credit 
our success, is attention to details. Little 
stitches carelessly taken will spoil the 
appearance of the handsomest goods. 
Rotten thread will rip as soon as it is 
touched. We attend to details. We 
never lose customers. 



No. 1420. 




A Suit That Looks Well 



when one is standing 
doesn't always look equally well when 
one is sitting. It depends upon the 
tailor. 

The suits we make are cut in such a 
perfect manner that they hang well in 
any position. 

Try us. 



No. 1459. 




If You Would Be 

Bound to a Woman, 

you must wear good, 
tailor-made clothes. Women do not ex- 
cuse negligence in dress; because it is of 
such great importance to dress well, and 
it costs but little. 

We would like to take your measure at 
any time. 



No. 1478. 




A WeIl=Dressed Young Man 

is eligible to good so- 
ciety almost invariably. 

The fact that a man is well dressed is 
the best kind of an indication that he is a 
man of worth, while smart, prosperous 
men who neglect personal appearances 
are often misjudged. 

It will pay any man to have us make 
his clothes. 



No. 1487. 



Whose Clotfies 
are you wearing"" 




A desire for exclusive styles is easily 
gratified here. We clothe men satisfac- 
torily in every respect. Our prices are 
not high, and if they were, it would be 
worth while to pay them to get such per- 
fect satisfaction. A well-fitting, durable, 
stylish suit at a reasonable price is all that 
any man wants, and it is what every man 
gets who has us make it for him. 



* 



No. 1513. 




Bring Your Boy, 

or your husband, or 
your brother. Whoever it is, we guaran- 
tee perfect satisfaction. Kvery stitch we 
put into a garment is perfectly placed. 
The small things have the same attention 
as the large. 

We have a fine stock of goods, both 
foreign and domestic. 



No. 218S. 




The Signal 

for action is now up at 
our tailor shop. It is that $2o-price 
ticket on those $25 spring suitings. 

If you want a suit, you 'd better be an 
" early bird." 



No. 2190. 






Always Prepared. 

Uncle Sam's sailors are very unlikely 
to be obliged to fight hand-to-hand ; but 
they can if they have to. Preparedness 
for any sort of emergency, any time, any- 
where, is one of the most valuable char- 
acteristics of our army and navy. 

One of the secrets of our business suc- 
cess is that same quality. We are always 
ready. We keep suitings that are right 
up-to-date, and we keep posted on the 
slightest changes of styles. We are ready 
to take your measure right now. 



No. 3503. 




When the Traveling 

Season Arrives, 

you '11 probably wish 
you had ordered your outing suit sooner. 
Most people are inclined to wait until the 
last minute, and then hurry us. Of course 
we like to hurry, but we can give better 
satisfaction when we are not rushed too 
hard. We would like to take your order 
and your measure now. 



No. 2820. 




The Tailor=Made Man 



is invariably the man 
of brains. And because he has both good 
clothes and good brains, he is universally 
admired. 

You have the brains, and you ought to 

have us make up one of our $ suits 

for you. 



No. 2834. 




Just Out of a " Bandbox. 



That 's the way you '11 look if we do 
your tailoring. 

And you' 11 continue to look that way 
for a long time, because we make suits so 
carefully that they hold their shape well, 
and do not need frequent pressing. 



No. 2837. 




When You 

See Dressy Men, — 

men who look unusu- 
ally dressy, — you may depend upon it 
that we do their tailoring. 

The ' ' 400 ' ' and lots of others are our 
customers. 



—R* 



No. 2842. 




A Man Inclined 

to Be Stout 

can not depend upon 
an ordinary tailor to make a gracefully 
hanging suit. 

If you think extra skill is required in 
making a suit to fit you properly, you 
should certainly come to us. 



^— — — a-^--- 



No. 2847. 




Different People Have Different 
Tastes. 

You '11 notice that the people who are 
generally accredited with the best taste 
in every respect are the ones for whom 
we make clothes. 

Your taste is O. K., of course. 

We'll charge you $ for the suit 

you ought to have. 



i^MH 



No. 2850. 







The Fit around the Collar 

of a coat is what dis- 
plays the skill of a tailor. The coats we 
make hang perfectly, and have a trim, 
dressy appearance that is" away beyond 
the ordinary tailor. 



No. 2888. 




Those Swell Hot= 

Weather Trousers 

probably cost less than 
you think. The material, although dur- 
able, is cheap, and our moderate price 
for the making puts these aristocratic- 
looking garments within reach of the 
clerk as well as his employer. 



No. 2889. 



H&! 




During the Hot Weather 

you should wear one 

of these $ suits. We make them on 

short notice and guarantee a perfect fit. 
Let us take your measure to-day. 



No. 2897. 




Certainly, 

but second-grade tail- 
oring isn't. You can 't afford the "just- 
as-good " kind of suits that other tailors 
are offering to make for one-half our 
prices. They 're dear at any price. 



■i 



Hi 



No. 4200. 




Comfort and Style. 

Those two don't always travel together, 
but you '11 find them in one of our made- 

to-order suits for $ . We try to give 

perfect satisfaction to every one in every 
case. If we knew you would never come 
back to us, we would do as good work as 
if you were a regular customer. 



No. 4201. 




A Ripped Coat 

is the sign of a poor 
tailor, and it 's better to wear ready-made 
clothing than to patronize a poor tailor. 
A r good tailor works so carefully that 
when he puts in a stitch, it 's there to 
stay. He sees that all his materials are 
right, from the cloth down to the thread 
used. He gets results. He gets patrons. 
He is successful because he is honest, and 
gives satisfaction. 

We would be glad to make you one of 
our patrons. 



. 



No. 4203. 




Critical Examination. 

We want you to examine critically 
every garment we make for you. We 
want you to look at the seams and at the 
buttonholes, and at every part where it 
could possibly be slighted. Test it in 
every way — strain it. If it is not just as 
we said it would be, if it is not solid 
material, honestly put together, let us 
know about it, and we '11 make things 
right. 



. 



No. -4204. 




The Power Behind the Throne. 

If we please My Lady, that is sufficient. 
If we make a suit which meets with her 
entire approval, we have done a good job. 
She notices things a man would never 
think of — she knows where slights may 
be made without their being apparent 
to the casual observer. 

We aim to please a man's wife as much 
as we do to please him. If we did n't 
succeed, we could n't have the patronage 
we have. If we had n't that, we could n't 
make these prices : — 



-■*'.* 



. 



No. 4205. 




Getting on the Inside. 

The outward appearance of tailor-made 
clothing is usually quite good, — that 
depends on the tailor, — but it's the in- 
side that should be taken into account. 
That is what you want to examine, and 
carefully, too. That 's the place where 
the wily tailor — if he be dishonest — 
makes money for himself, and makes his 
patron lose money. Pretty nearly time 
to think about that fall suit, isn't it? 
Not quite so busy now as we will be later. 
Have more time to be sure everything is 
perfect. Drop in and examine the fall 
suitings. 



■M 



No. 4206. 




Pretty Busy Now. 

Many patrons, waiting to be measured 
for their fall suits, but we will be busier 
later on. The best work, the freshest 
goods, and the lowest prices draw the 
crowd here. 

You can't afford to get along with that 
old suit ; we can't afford to let you. It 
will pay both of us to do business to- 
gether. 

We think our fall suitings are the pret- 
tiest ever woven. Come, and see what 
you think. " Examination 's free." 



^^^H^^a^mm 



m 



No, 4207. 




Reckon It Up. 

You can easily afford a new suit, and 
you need one just now. Your fall suit is 
getting a little old. 

We will make you a suit for from 

to . It will be stylish, and finely 

made. You may see the suitings any 
time you care to come in. If you don't 
like them, you '11 not be importuned to 
buy. 



wmm 



No. 4208. 




Style and Fit 

is a man's first consid- 
eration when he is about to buy a suit. 
Price is the next. We have studied both 
very closely, and we are prepared to make 
you a first-class stylish suit for $ . 



MM 



No. 4209. 




The Way It's Done. 

Candles are made by pouring wax into 
molds of uniform size. Ready-made 
clothing is made by the same process. 
The molds are the size of the average 
man. If you happen to be the average 
size, maybe you can get satisfaction at a 
ready-made clothing store. In any event, 
there is nothing so wholly satisfactory as 
tailor-made clothing made by a good 
tailor. We don't say this because we are 
good tailors, but because it 's true. How 
about the spring suit ? The cloth 's here. 



■M 



No. 4210. 




Hit or Miss. 

Ready-made clothing may hit you, and 
it may miss you. It all depends on you. 
Tailor-made clothing hits you perfectly — 
fits smoothly across the shoulders, has 
the right roll in the lapels, trousers 
don't wrinkle. You can tell a tailor- 
made man as far as you can see him. He 
trails style and elegance right along in 
his wake. When you 're ready for the 
spring clothing, we 're here, and the 
cloth 's here. We won't need anything 
but you. 



Hi 



No. 421 1 




There 's the Cloth, 



here are we ; where 
are you? We have the ability, material, 
and desire to make you the nicest fall 
suit on earth. We will guarantee perfect 
satisfaction. We 're not going to tell you 
how we do it, because we haven't time. 
But we guarantee satisfaction in every re- 
spect, and will prove this any time you 
will let us. 



■MM* 



No. 4212. 




Keep On ! 

Smoke up a dollar a day, and then go 
about in an overcoat full of suggestive 
creases and the subtle perfume of the 
wily camphor ball, talking about the 
expense of new clothes. 

While we are here, making the clothes 
we do, charging the prices we do, there 
is no excuse for a man's — no matter 
what his financial standing — wearing old 
or ready-made clothes. 

Think it over, and smoke less-expensive 
cigars for a while. 



No. 4213. 




The Art of Dressing Well 

is really a science. It 
needs study and thought — much more 
of it than the average man can afford time 
for. And right here is where we make 
ourselves especially useful. You need 
only to select the cloth, we will attend to 
the rest. We study each one of our 
patrons. We know the style most be- 
coming to the stout man and to the tall 
man. This knowledge is at your disposal 
at any time. 



No. 4214. 




If You '11 Just Drop in 

when you 're on our 
street, it will give us pleasure to show you 
the finest line of fashionable fabrics for 
summer clothing that this town ever saw. 
We like to show them — we 're proud of 
them. 

When you see them and leam how 
little they cost, " You '11 very likely con- 
clude that it 's the wise and economical 
thing to give us an order for a suit. Come 
in, anyway, any day. 



No. 4215. 




We Stand By 

every bit of work we 
do. If unsatisfactory, we are here at any 
time to make it satisfactory. An un- 
satisfied patron would worry us more 
than the unsatisfied patron would be 
worried. We have a standard to which 
we adhere unflinchingly — that standard 
is to do the very best work at moderate 
prices — to keep every one who once 
comes to us, and above all, perfectly to 
satisfy every one. 



No. 4216. 




Sewing on Trouble. 

There is an old proverb to the effect 
that every time you have a button sewed 
on the clothes you are wearing, the sewer 
sews on trouble. Whether this is true or 
not, it certainly TAKKS trouble to sew up 
rips and on buttons. 

Good work won't rip — buttons well 
sewed on won't come off. We try to do 
good work. We are ready at any time 
to make good any deficiencies. We want 
your patronage. 



No. 4217. 




No Better Fabrics 



ever met a tailor's 
shears than the elegant and exclusive 
suitings we have selected for the spring 
and summer seasons. 

Every piece represents the best value 
and the latest patterns the market affords, 
sure to give satisfaction and to prove 
durable and economical. 

Come in, and decide which piece you 
want vour new suit cut from. 



No. 4218. 




Perfect Measurement 

is the secret by which 
we are enabled to give our patrons ab- 
solutely perfectly fitting clothing. We 
know how to measure you, and we know 
how to cut the cloth to the best advan- 
tage. We know the tailoring business 
thoroughly well. 



No. 4219. 




It 's in the Make ; 



there 's where the 
secret of success lies in tailor-made 
clothes — in the make. A tailor-made 
suit is man's individual property ; he 
has the satisfaction of knowing that it 
was made for him alone. The fit and 
style count for more than anything else. 
If these are wrong — the whole will be 
wrong. 

We are noted for the elegance, style, 
and trimness of the work we turn out, 
and for our moderate charges. 



No. 4220. 







You Can't Be Santa Claus 

in an ill-fitting suit of 
clothes. You won't look the part. A 
Santa Claus that bags at the knees does 
not inspire respect. 

Don't let your family be ashamed of its 
Santa Claus. Come to-day, and let us 
measure you for a suit that will brace up 
your self-respect. 



NO. 422T. 




1 imes Change. 

Fashions change continually with a 
tailor. With the ready-made clothing 
man they change whenever he finds it 
convenient to buy new stock. A man 
can be perfectly sure of entire clothing 
satisfaction at a tailor's only. 

There are no two men alike. In one 
there is a little defect here, in another it 
is in an entirely different place. Tailor- 
made clothing is the cheapest in every 
way man can figure. 

Style, satisfaction, finish, and elegance 
may be had for $ . 



No. 4222. 







The Tailor=Made Man 

is going to get better 
clothes from us during the coming season 
than he ever has before. He 's going to 
get little better cloths. He 's going to 
get little better linings and workman- 
ship. We can't give him any better fit 
than we have in the past. We 're going 
to do something else. We 're going to 
try to cut our prices a little bit closer. 



No. 4223. 




A Man Who Has 

His Clothes Made Here 

never permanently for- 
sakes us. He may go once to a ready- 
made clothier, but he gets dissatisfied, 
and comes back to us. We want the man 
who wears ready-made clothing to come 
here for one suit. We promise him cloth- 
ing perfection at moderate prices. 



No. 4224. 




A Careful Tailor 



is what every man is 
looking for, and what every man will find 
here. We don't tolerate carelessness in 
our store. If you get a suit of clothes 
from us, you can depend upon its being 
thoroughly made, inside and outside. 
The style and quality are right. So is 
the price. 



No. 4225. 




Dress Well. 

It is poor economy to go around in ill- 
fitting, ready-made clothing when you 
can have a suit made to order for "the 
same price. 

A tailor makes it his duty to remedy 
your bad points, while the ready-made 
suit is cut from one model, and must 
serve all. A tailor has the advantage as 
to style, because ready-made clothes are 
made up at the beginning of the season, 
and thus they miss the latest and ever- 
changing fads. 



No. 4226. 




When You Know 

Where to Go 

for your work, you 
find that well-made clothes cost no more 
than most poorly made clothes. We em- 
ploy only the most thoroughly trained 
operator. We use only the best material. 
We charge only living prices. 






No. 4227. 




Appearances. 

If you want to make a presentable ap- 
pearance at home or abroad, you need the 
services of a good, reliable tailor. Re- 
member no two men are built alike, and 
ready-made clothing can not give you 
perfect satisfaction for this reason. 
% j^Bvery man has a peculiarity of his 
own; and unless he has this taken into 
consideration , his clothes can not possi- 
bly fit him. 



No. 4228. 




Genuine Wool. 

We don't have anything to do with the 
half-wool cloths that look so well when 
new, and so badly when subjected to a 
few weeks' wear. We can't afford it 
and neither can you. 



No. 4229. 




A Large Variety of Goods 

is here waiting your 
inspection and approval. All the best 
goods in the newest weaves and color- 
ings. We will make you a made-to- 
measure suit from our stock of goods for 

$ . We guarantee a perfect fit and 

perfect finish. If you want a suit for 
good, solid wear, it will pay you to get 
one of these. 



No. 4230. 




An Object of Admiration. 

Good clothes mark a man wherever he 
goes. They are the basis upon which 
people form their estimate of him. 

You are not well dressed simply be- 
cause your clothes cost a lot of money, 
or because the material in them is good. 

Your clothes must fit you, be a part of 
you, and become you. 

They can't do that unless they are 
made for you, by just such artistic tail- 
ors as we are. 



No. 4231. 




We Can Handle Shears 
Skilfully. 

Every man in America would have his 
clothes made to measure if he fully re- 
alized how much more comfort, more 
style, and more money's worth he gets 
when he buys his garments that way. 
Jt is n't odd that a man who has once 
worn a made-to-measure suit hardly ever 
goes back to a ready-made one. 



No 4232. 




An Extra Pair 

of trousers for spring 
days. Isn't that just what you need? 
It will brighten up the coat and vest you 
now wear, so that the combination will 
look like a new suit. Remember that 
our trouserings are select, that we give 
you a good fit, and that they will be in 
the latest style. 



No 4232. 




An Extra Pair 



of trousers for spring 
days. Is n't that just what you need ? 
It will brighten up the coat and vest you 
now wear, so that the combination will 
look like a new suit. Remember that 
our trouserings are select, that we give 
you a good fit, and that they will be in 
the latest style. 



No. 4233. 




The Success of Our Business 

depends upon the way 
the cloth is cut. We have the best 
cutters that we can find. We save money 
by cutting the cloth without waste, 
though we are generous in the use of it 
where we should be. On the cut of the 
garment depends the style. That is why 
our made-to-measure clothes fit well, and 
are reasonably priced. 



No. 4234. 




Dressing Well 

is an art, and the man 
who has his garments made to measure 
by us has found the key to that art. It 
does n't require any arguing to show you 
that you can get a better fit and more 
style in a suit or an overcoat when they 
are molded to you. 



No. 4236. 




It's Risky 

to get your clothes 
made by a tailor who doesn't know his 
business thoroughly. We are wide-awake 
enough to know just what the very latest 
fashion is, and just how far we can use 
it in your case, and meet your peculiar 
wants. When you come to us, we cater 
to your taste in clothing. We don't try 
to give you something you don't want. 



No. 4237. 




AlUWool 



and as wide as 
measure. That 's the kind of a 
you '11 get, if you order from us. 
We guarantee a fit. 



you 

suit 



No. 4238. 




You Get Measure 

for measure here, and 
one hundred cents' worth of satisfaction 
for every dollar of your money. We are 
making suits in the highest style of the 
tailoring art. We are employing the 
latest patterns and the most substantial 
woolens. We are charging the same 
reasonable prices as heretofore. 



No. 4239. 




A Close Inspection 

of our tailoring methods 
will convince you that we are business 
people, as well as masters of what is good 
form in men's wear. The clothes that 
we make to your order cost a very little 
more than the ready-made garments 
which fit but one in ten. 



No. 4240. 




The First Spring Blossoms 

mean a good deal in 
the tailoring world. 

Proper preparation for spring necessi- 
tates lots of hustling, and gives lots of 
opportunities to the man who has an eye 
open for bargains. 

If you want to get a handsome, stylish, 
well-made suit of clothes, we can give 
you just what you want at a very low 
price , if you come now. Drop in and 
let us show you what we can do for you. 



No. 4241, 




A First=CIass Tailor 



can benefit a customer 
as much in the way of suggestion as he 
can in the matter of material and fit. If 
a customer selects a piece of cloth for a 
cutaway suit and we know the coat will 
look better cut in sack style, we will tell 
him so. Experience and a desire to 
please are two helpful lessons for a tailor 
to learn. 



No. 4242. 




If a Man Goes to a Tailor 



for a suit of clothes, 
it means that the man wants something 
better than ready-made clothing. It 
stands to reason that made-to-measure 
garments contain individuality that can 
not be found in stock goods. Our serv- 
ice is such that we guarantee absolute 
satisfaction in every detail. 



No. 4243. 




Time and Money 

can not bring you bet- 
ter clothes than we are turning out every 
day. Our experience, the skill of our 
cutters, the highest grade of all the ma- 
terials we employ, and the personal su- 
pervision which we give to every order, 
help us to give the customer the genuine 
satisfaction that he feels he is entitled to. 



No. 4244. 




Mirrors and Eyes 

Are Honest Critics, 

but the best judge of 
what is best in clothing is the man who 
makes the clothes. We find it a simple 
matter to give absolute satisfaction when 
the customer is willing to accept an hon- 
est opinion merely for what it may be 
worth to him. 



No. 4245. 




Anybody Can Fit 

a wooden model of 
standard proportions, but it requires an 
experienced tailor to fit the living man in 
the way he should be fitted. The first 
order that you give us will prove a per- 
sonal recommendation to you of the 
highest sort, and each succeeding order 
is a strong indorsement of what has gone 
before. 



No. 4246. 




Perfection in the 

Art of Dressing 

well can never be ob- 
tained through the medium of the ready- 
made clothier. The clothing we make is 
made to fit every line and curve of your 
figure, and is as nearly perfect as clothes 
can be. Really moderate prices for really 
superior work. 



No. 4247. 




Each Garment That We Make 

for you has that air of 
individuality so much sought by the fash- 
ionable man. We may not put better 
cloth into our clothing than you have had 
from another tailor at the same cost, but 
we assuredly give a man a fit that can 
not be improved upon. 






No. 4248. 




flen of Fashion 



are sensible to the 
fact that having their clothes made here 
means the least inconvenience and the 
greatest satisfaction. Expert cutters that 
will give a perfect fit the first attempt, 
and experienced tailors to finish the gar- 
ments in a manner that will leave no 
ground for complaint. Satisfaction as- 
sured. 



No. 4249. 




High=class Tailoring 

is worth a first-class 
price, and you sacrifice something in the 
way of quality or making, if you attempt 
to pay less than we are asking. Having 
your clothes made by us insures your 
getting as good as money and brains can 
possibly produce, and you get protection 
in the way of a guarantee. 



No. 4250. 




Our Style Is Exclusive, 

and worth in itself 
more than passing consideration. Men 
of particular tastes will do well to inves- 
tigate our claim that the additional satis- 
faction they get from our clothes is really 
money in their pockets. 



No. 425; 




Comfort, Ease, and Elegance 

are three essentials to 
perfect clothing. These are the things 
which are responsible for the custom 
tailor's existence, and have helped us 
to build a reputation that is second to 
none. Give us a sample order, and learn 
the secret of our popularity. Satisfaction 
guaranteed. 



No. 4252. 




The Fabric Is but 

One Element 

in a suit of clothes, 
but made by tailors of our reputation, 
the fabric is everything. We could not 
do shabby work, if we really tried; so all 
you have to figure upon is the quality of 
the cloth. Your eyes and fingers tell 
you what that is, in less than no time. 



No. 4253. 




Good Workmanship 

and Good Haterials 

are essential to high- 
class tailoring. We are not high-priced 
tailors, and to pay much less than we ask 
is to sacrifice some of the good qualities 
that go toward making a man well 
dressed. We do not sacrifice anything 
in our tailoring establishment. We are 
particular in every detail. 



No. 4254. 




You Will Be Proud 

of your clothes if you 
have them made here. We give perfect 
satisfaction in quality, fit, and finish. 
We take great pains with our customers. 
We want to keep their trade. If we get 
yours, we know that we will keep it, as 
we can give satisfaction in every detail. 



No. 4255. 




A Break in Wool. 

We are having our usual break in 
woolens in order to make way for our 
fall stock. We can make a suit to 
measure at an exceedingly low figure, 
and give you as much satisfaction as you 
will get elsewhere for as much again as 
we ask. It won't be time wasted to look 
at our stock. It will save you money. 



I 



No. 4257. 




Examine our Clothes, 

and you will see that the 
patterns we show are the newest and the 
best. If you want a made-to-measure 
suit that has style, fit, and finish at a fair 
price, come to us. 



No. 4258. 




The Latest Thing in Cloth 

is always to be found 
at this tailoring establishment. If you 
have n't a good tailor, and are looking 
for one, try us. One trial will convince 
you that you can not get better satisfac- 
tion for the same money than we will 
give you. 



No. 4260. 




The Fit and Finish of Clothing 

depend entirely upon 
human carefulness. A first-class tailor 
can give your garments the care that is 
needed. The result will be stylishly- 
made garments in the newest patterns, 
and they fit, like a glove. 



No. 426T. 




No Trouble to Please 



you here. You are 
paying the money, and you are the one 
to be suited. And suit you we can, with 
a fine line of patterns, a perfect fit, and a 
moderate price. 



No. 4263. 




A Woman's Criticism 

of what a man's clothes 
should be is pretty accurate. There can 
be no possible fault to find with your 
appearance if your clothes are made to 
measure in an expert way. The style of 
the garments we make is a sufficient 
guarantee for first-class work. 



No. 4266. 




We 're More Particular 



about the fit than our 
customer himself. We consider our 
reputation staked on every suit and over- 
coat we make. That 's why we 're sure 
we can satisfy you. That 's why we ask 
you to give us your trade. We know 
that if you do patronize us, you will 
always be able to say : ' ' Am thoroughly 
satisfied with my clothes." 



No. 4267. 




It Stands To Reason 



that you will be more 
pleased with a suit when you have 
selected the pattern, had it made for you, 
and know that you look well in it. A 
great many men do themselves injustice 
by wearing clothes that do not become 
them. 

We ask you to come, examine our ex- 
clusive, handsome patterns. We will tell 
you who we are making clothes for, and 
you will find the best-dressed men in 
town in that list. 



No. 4268. 




Evening Dress 

must be faultless. You 
are doing yourself an injury if you allow 
a tailor to make your full dress suit who 
is n't thoroughly up in every detail. We 
have exceptional advantages for studying 
the styles, and we give you the benefit of 
all that 's new at prices asked by tailors 
who are a year behind time. 



No. 4269. 




The Club Man 

knows how to dress 
and patronizes us. We know every 
latest fad. We know how to put that 
touch into a man's clothes that gives 
them individuality. 

We have a line of suitings, overcoat- 
ings, and trouserings that was selected 
with great care. 



No. 4270. 




A Difference of Opinion 

makes men seek a 
tailor. If all men thought alike about 
fabrics and styles, ready-made clothing 
would do first rate. Who wants to be 
one of ten thousand who wear the same 
stuff cut the same way — fitting each man 
a little bit and no man perfectly ? 

The correct dresser wishes some little 
individuality in his garments. Moreover 
he wants to know how and by whom 
they are made. 

Fall patterns from the best domestic 
and foreign mills all ready to show you. 



No. 427T. 




Correct Dress for Men. 



The busy man does n't have much time 
to think about his clothes. The safe 
thing and the wise thing for him to do 
is to go to a good tailor and put himself 
in his hands. 

We believe that our customers are the 
best-dressed men in town, and you '11 
find that, almost to a man, they rely on 
our judgment in the selection of their 
clothing. Come in and let us show you 
the newest patterns in imported and 
domestic goods. 



No. 4272. 




Webster Says 



a goose is : — 

(1) A large, web-footed bird of the 
sub-family Anserinse. 

(2) A tailor's smoothing iron. 

(3) A silly creature, a simpleton. 

You can see the first in any barnyard. 
The second we can show you in our 
tailor shop. The third is the man who 
wears slop-shop, hand-me-down, ill-fitting 
clothes when at about the same price he 
can have us make him look like a gentle- 
man in perfect fitting, stylish garments — 
you can see HIM on the street every day. 



No. 4273. 




Clothes Make the Man 



ridiculous more surely 
than anything else can. Take the dress 
suit, for instance. It 's a suit of neces- 
sity to every man who goes out in soci- 
ety, but it makes him an object of pity if 
it is not an exact fit, and does not con- 
form to the latest style. 

We make a specialty of dress suits that 
are correct in style, and tailored in the 
most superb manner. 



No. 4275. 




The Old Proverb 



that ' ' it takes nine 
tailors to make a man ' ' may possibly 
mean that it takes nine trials to find the 
right tailor. You can save eight trials by 
coming here first. At this time in the 
year we can do considerably better by 
you than later. Not better in style, fab- 
ric, fit, or finish — that's impossible — 
but better in price. For example : — 



No. 4276. 




Very Huch Depends 

upon the right kind of 
clothing. 

Success and ill-fitting clothing rarely 
go together. 

To fit properly, your clothing must be 
made for you, made by such skilful and 
artistic tailors as ours are. 

The cost ? Not by any means what it's 
worth. 

Come in and see for yourself. 



No. 4277. 




The Man Whose Clothes Fit 



is the man whose 
clothes were made for him. 

No man whose clothes were made for 
nobody in particular can be really well 
dressed. 

The suit we make for you will not only 
look better at first, but it will wear 
longer and look well until it 's fairly 
worn out. 



No. 4278. 




Fancy Vestings. 

Your wardrobe is incomplete without 
fancy vests. Fashion says you must have 
them. 

We have a line of the very freshest 
conceits in vestings of all sorts — very 
handsome and effective they are, too. 

Come in and look them over. 



No. 4279. 




A Suit that Suits. 

If a suit of clothes isn't precisely what 
you want it to be, in every detail, you'll 
never like it. Every time you look at it 
you'll think of its shortcomings instead 
of its good points. 

The only way to get a suit that really 
suits you is to choose your own fabrics, 
and have them put together precisely as 
you want them. 

This is the place to find the goods you 
want, and get the workmanship you 
want. 



■■ 



No. 4281. 




Let Us Make It. 

The wisest thing you can do about that 
summer suit is to let us make it. 

You '11 be sure of the fabric, sure of the 
cut, sure of the style, sure of the fit, sure 
of the durability. 

And you'll be sure that the price is 
away below the figure which such work 
as ours would cost you elsewhere. 



No. 4283. 




Come To=Day, 

and let us take your 
measure for your fall suit. We have an 
exceptionally wide assortment of the 
choicest fabrics, of every description, and 
as you know, our work is as artistic and 
distinctive as high-grade tailoring can 
possibly be, and our prices are lower than 
those for which you can secure such serv- 
ice elsewhere. 



No. 4284. 




Have We Your Measure? 

If not, come in and let us take it. The 
time has arrived when vou can no longer 
get along without the proper fall and 
winter clothing. 

To be suitable it must be made for you. 

To be properly made, stylish, well- 
fitting and durable, we must make it for 
you. We are ready. 



No. 4285. 




c^ 



The Only Way 

to get a suit of clothes 
that fits you is to have it made to fit you. 

Our clothes will give you an air of dis- 
tinctive, aristocratic elegance, in itself 
worth more, in a month, than our entire 
bill will amount to. 

It's high time we had your measure for 
your winter garments. 



No. 4286. 




You 11 Be Proud 



of the suit of clothes 
we make for you. Not only proud at 
first, but proud a long time, for it will 
not only be stylish and becoming, but it 
will last almost indefinitely. 



No. 4287. 




^ 



The Question of Fit 

is handled by us in 
the most thorough and scientific manner. 

Every garment we make is made to fit 
to perfection. It pays to have clothing 
that is at once elegant in appearance and 
extremely easy and comfortable to wear. 

The clothes we make will please you 
from every point of view, and will wear 
so long and look so well as to make it 
the most economical clothing you can 
possibly buy. 



No. 4288. 




Your Winter Overcoat 

ought to be made 
here. It will fit you. It will look well. 
It will last you twice as long as the ready- 
made coat that costs almost as much. 
For example, we will make you — 



No. 4289. 




The Art of Tailoring 

finds its highest de- 
velopment here. Not only are our fab- 
rics always in the height of style, but 
superb tailoring guarantees a perfect fit 
and long serviceability. 



No. 4290. 




Now Is the Time 

when you need the 
best clothes. The social season is just 
commencing. Let us make your winter 
suits — your business suit and your eve- 
ning suit. They will be perfect from the 
tailoring point of view and perfect from 
your point of view — the most stylish and 
perfect-fitting garments money can buy. 



No. 4291. 




A Perfect Overcoat 



is something every man 
desires, but you can't buy it everywhere 
you see a clothing sign. If you want a 
perfect winter overcoat, let us make it 
for you. Then you will know it is cor- 
rect in every particular, and that it fits 
you in the way it ought to fit. Quality 
considered, the price will be very low. 



No. 4292. 




Make Your Choice. 



If we make your clothes, you get a 
chance to select from a very wide variety 
of high-grade, stylish fabrics. 

You get superb tailoring, too. Your 
clothes will fit you, and look well as long 
as they last ; and they will last a very 
long time. 

How about your winter garments ? 



No. 4293. 




We Are Extremely Careful 

about our measure- 
ments, and take the utmost pains to see 
that every garment we make has an 
absolutely perfect fit. 

If we make your clothes, you can feel 
confident that there is no better-dressed 
man in town than you. Your clothes 
will show that they were made for you 
by expert tailors, and will last you a long 
time. 



No. 4296. 




We Advise 



our customers to always 
include a frock coat in their wardrobe. 
Young men as well as old men look well 
in them. We like to make them because 
they are the most graceful garment made 
that a man wears. We can secure a 
better fit for a frock coat than we can for 
any other garment — and that's not be- 
littling our work on the other styles, 

either. Frock coats made to order 

$ • 



No. 4297. 




We '11 Take Your Measure 

and make your fall 
suit without any of those annoying 
delays characteristic of many tailors. It 
will be just the suit you want, too — 
perfect in fit and fabric. 

Come in and select the materials. 
There 's a beautiful array of the latest 
styles to choos? from. 






No. 4815. 




The Man Admires 

the Woman's Togs, 

and the woman ad- 
mires the man's if we are his tailors. 

It is as much your duty to your wife to 
dress well yourself as it is to pay for 
handsome things for her to wear. 



No. 4832. 




Your Wife's Bill 



worries you. It makes 
you feel that you must economize on your 
own clothes. But it won't be economy 
for you to go to a second-class tailor be- 
cause he cuts a few dollars under our 
prices. You '11 pay less per year for your 
clothes if you pay our prices than if you 
get cheaper clothes than we make. 



No. 5155. 




The Flag Goes Up- 

in many strange and 
remote places nowadays. It goes up to 
stay — and it means civilization, prosper- 
ity, and happiness wherever it floats. 

We have raised the flag of low prices 
in this town. It has gone up to stay. It 
means satisfaction and economy. It 
stands for the best tailor-mac 1 e suits and 
overcoats at the lowest possible prices — 
better goods- and lower prices than ever 
before. 



No. 70T9. 




Durable Garments 



do not always feel 
comfortable, and comfortable garments 
are not always durable. 

When you patronize us you are sure of 
getting clothes that are durable, and 
stylish, and comfortable. And our prices 
are low at that. 



No. 7021. 




Our Tailorshop Hottoes 

attract attention because 
people know that we always mean exactly 
what we say. 

And our mottoes tell a story that should 
bring a trial order from every man. 



No. 7022. 




Hen in Dress Suits 



display the ability or 
lack of ability, as the case may be, of 
their tailors. And they display it stri- 
kingly, too. 

If you don't have us make your dress 
suit, it is very likely that some inaccuracy 
about it will make the fact obvious. 



No. 7023. 




A Counterfeit Bill 

and a Ready=Made Suit 

are a good deal alike. 
Neither will do good service. 

The only satisfactory clothes are those 
we make. And that is because we charge 
a fair price, and then do our best to earn 
it, and to make sure of holding all of our 
customers right along. 



No. 7024. 




The North=Pole 

Temperature 

is completely shut out 
by those heavy, wind-proof overcoatings 
of ours. And they are as stylish as com- 
fortable. 

$ is the price. 



No. 7025. 




Clothes That Are 

Trim and Perfect 

in every respect are the 
kind we make. Tailoring is called a 
trade, but it is really an art. And ordi- 
nary artists can't make the kind of trim 
clothes you want. 

We are decidedly above the ordinary. 
We are classic artists in tailoring. 

Our prices are moderate. 



No. 7028. 




A Man with too 

riuch Honey 

can't afford to spend 
it with other tailors because other tailors 
can't give him the comfort and the style 
that we can. 

Our prices are moderate, but there's 
nothing ordinary about our work. 



No. 703] 




We Charge Enough 

to pay for the kind of 
clothes you want, but we don't charge a 
cent too much. And we don't have a 
sliding scale of prices, and tell each man 
that we will make a special price " seein' 
it's you." 



No. 7032. 




The Final Corrections 



are what count in our 
shop. We don't make trifling mistakes, 
because a few trifling inaccuracies just 
spoil a coat. 

Perhaps other tailors can do work that 
is nearly good enough for you, but — well, 
you want our work, don't you ? 



No. 7033. 




Our Specialty 

is the making of trous- 
ers for those who appreciate an aristo- 
cratic aspect. 

We don't charge very stiff prices, but 
we do make them look costly. 



No. 7034. 




The Newness of a Suit 

may be dissipated in a 
short time, or it may be retained for a 
long time. It depends upon who makes 
the suit. 

We do a variety of things that other 
tailors do not do to make a suit hold its 
shape. It makes our suits cost just a lit- 
tle more and worth a whole lot more. 



No. 7035. 




Warmth and Style 

are what you'll get if 
we make your overcoat. 

You can get the warmth elsewhere, but 
you can't get the individual style that we 
put into coats by patronizing any of our 
imitators. 



No. 7036. 




For a Formal Occasion 



you should wear the 
best dress suit we can make. You can't 
afford any other kind because other kinds 
cost as much and are not worth nearly so 
much. 

Right now, at the opening of the season, 
we are making lots of dress suits, and we 
want to make you look as well as other 
people. 



No. 7037. 




A Suit from 

Our Shop 

is invariably strikingly- 
attractive . All other tailors try to imitate 
our style, but the results are always far 
from our kind of results. 

You can't afford a tailor-made imitation 
of a good suit any more than one that is 
ready-made. 

Come to us. 



No. 7038 




A Suit from Our 5hop 

can be "spotted" 
every time. It has a trim, dressy effect 
that other tailors can not equal, and that 
is not even imitated by the makers of 
ready-made goods. 



No. 7039. 




If You Want to 

Contribute a Little 

to charity, that is all 
right, but don't patronize a poor tailor 
simply "because he needs the work." 
You won't prosper as well and have as 
much money to contribute if you wear 
ill-fitting clothes. 

The clothes we make are the cheapest 
because they are the best. 



No. 7040. 




What Will You Wear 



at the seaside ? We '11 
show you if you '11 step in. We have the 
cloth — just exactly the cloth you should 
have made up. And now is the time to 
have it made up. 

Perhaps we have your measure, and in 
that case, it won't take you more than 
two minutes to order. 



No. 7041. 




The Summer Suit 

needn't be an expen- 
sive one. We make very low-priced 
suits that are excellent. 

We can probably equip you for the 
season for a good deal less money than 
you imagine. 

Better drop in and find out. 



No. 7042. 




The Man Who Wears 

Ready=made Clothes 

isn't generally a pros- 
perous man. 

When a man is so injudicious as to buy 
ready-made goods, it is but natural that 
he should be otherwise injudicious. 

Our clothes promote prosperity. 



No. 7043. 




Our Work 



and the work of other 
tailors may be very similar in many cases. 
The difference may be only a quarter or 
a half an inch, here and there. But that 
difference "looks a heap." It is a sur- 
prisingly big difference when the two 
kinds of work appear side by side. 



No. 7046. 




The Same Old Customs 



prevail in many tailor 
shops that were the "proper thing" 
many years ago. But not so in our shop. 
We are right up with the times, and the 
times have to move lively lest we get 
ahead of them. 



No. 7047. 




Comfortable Clothes 



don't come from the 
ready-made store. Many people get 
hardened to them and think they are 
comfortable, but the right sort of a tailor- 
made suit will dispel the idea every time. 
If you wear ready-made clothes, try a 
change. It will pay you. 



No. 7048, 




The Products of 

Our Tailorshop 

please the most critical 
people because we put forth every pos- 
sible effort to do absolutely perfect work. 
We can please you better than any 
other tailor can. We are sure about it. 



No. 7049 




The Change in 

Fashion 

is continual. You can 
never be up with the times if you buy 
ready-made goods. You will save money 
and keep pace with the times if you come 
to us. Other tailors can not do as well 
by you. 



No. 7050. 




When You See 

Swell Society People, 

you see specimens of 
our unique tailoring every time. We 
pretty nearly have a monopoly on the 
high-class business of the city, but we 
don't want you to think that that means 
high prices. 

Our prices are very moderate. 



No. 7052. 




A Game of Chance. 



That's what business is. And your 
chances will be a good deal better if you 
wear tailor-made clothes than if you go 
about obviously ready-made. 

There's food for serious thought in that 
assertion. 



No. 7053. 



Go od .Qo the^ 



->%Vi?%^ 




You Can Judge the 

Han by His Clothes. 

You can single out our customers at a 
glance. 

No one else makes such perfect-fitting 
clothes as we do. And yet lots of tailors 
charge as much. 



Ads and Catch-Lines 

From Various Sources* 

Put a young man into a good tailor- 
made suit, and he is very likely to put 
himself into a good position. 



The tailor who makes desperate claims 
is likely to be in desperate financial cir- 
cumstances, and when he gets a customer, 
will try to make too much money all at 
once. We are consistent under all cir- 
cumstances. 



The difference between our clothes and 
those made by other tailors is just as 
marked as the difference between our 
customers and the class of people who 
patronize the cheap tailors. 



Of course you don't believe a tailor 
when he claims to make a thirty-dollar 
suit for fifteen dollars. Our price for a 
thirty-dollar suit is thirty dollars. 



Every progressive young man desires 
to mingle more or less with those above 
him in order that he may reach a higher 
plane himself. And a good tailor-made 
suit will do a great deal toward gaining 
such privileges. 



THE TAILORING BOOK. 

No suit is good enough for you if it 
isn't as good a suit as we can make. 



Of course there are arguments in favor 
of ready-made clothes, but how about the 
contra-arguments ? When a man thor- 
oughly considers both sides of the ques- 
tion, he generally concludes that the 
ready-made side of the question isn't 
worth much consideration. 



The man who tries to get too much for 
his money invariably gets too little. We 
give the biggest possible values for any 
given price. 



Don't order a suit because it is cheap. 
Order it because it will be becoming, and 
durable, and comfortable. The best is 
the cheapest. We make the best. 



When our competitors say mean things 
about us, it generally means that our 
suits are so good that we are pretty bad 
competitors. 



A tailor can not work as cheaply as the 
dirty, half-paid, half-fed "sweat-shop" 
people who make ready-made clothing. 
And when a tailor talks about making a 
suit for the price of a ready-made suit, 
you can be sure that you don't want it. 
Neither do you want the ready-made 
suit. Our prices are as low as are con- 
sistent. 



THE TAILORING BOOK. 

1 ' Long experience " is a great disad- 
vantage to a tailor when it signifies old 
age, hence non-progressiveness. We are 
young, and have had ample experience, 
and are strictly up-to-date. 



The man who never buys anything 
until he can buy the best, is generally a 
prosperous man. That kind of a rule is 
almost sure to bring prosperity every 
time. 

In making a suit we offer advice when 
it is wanted and we accept advice when 
the customer desires to give it. 



If you don't patronize a prosperous 
tailor, your are pretty sure to get a poor 
" bargain." 



We are making more money than any 
other tailors, but that does n't imply that 
our prices are high. It implies that our 
prices are moderate and that we do the 
best work. 



Every now and then you are confronted 
with the question : ' ' Who is your tailor ?' ' 
It 's worth quite a lot to say: " , of 



The tailors who cut under our prices 
are the ones who have n't a class of custom 
that warrants carrying our grade of suit- 
ings. Quality considered, their prices 
are really higher than ours. 



THE TAILORING BOOK. 

The kind of tailoring we do is the kind 
that other tailors wish they could do. 



You never hear any of our customers 
say anything about our prices being high. 
And we have decidedly "the lion's 
share" of customers, too. 



If you 've always worn twenty-dollar 
suits, try a forty-dollar suit just once. It 
will doubtless prove a big object-lesson 
to you, and you '11 enjoy learning the les- 
son, too. 



It takes a long time to find out how 
long one of our suits will wear. Try it. 



You may be under the impression that 
our customers are extravagant dressers. 
If so, just ask one of them how much he 
spends in a year for clothes. Then figure 
up how much you spend for cheaper 
clothes. You '11 doubtless be surprised 
to find out that what may look like ex- 
travagance is really the best kind of 
economy. 



It is the most natural thing in the 
world for the ready-made clothing man 
to claim that his goods are just as good 
as if they were tailor-made. And it is 
just as inconsistent as it is natural. 



We have no ax to grind, and our shears 
are always sharp. 



THE TAILORING BOOK. 

The mania for low prices has resulted 
in the purchase of inferior suiting by 
tailors pretty generally. The fact is that 
we now have the only first-grade stock of 
goods in the city. We charge a little 
more than other tailors charge because 
our goods are better, and because our 
customers want these better goods. 



If you can't readily see the difference 
between the suits we charge thirty dol- 
lars for and the " just as good"(?) ones 
that others make for twenty-five dollars, 
it will certainly pay you to drop in and 
let us explain. The fact is that others 
couldn't duplicate ours at our price. 



These thirty-five-dollar suits are not 
the best in the whole world. They are 
simply the best that can be made for 
thirty-five dollars. They are better than 
any other tailors will make at that price. 
They are good enough for most occasions. 

The people who write jokes about 
tailor-made men are the class of people 
who wish they were thrifty enough to be 
tailor-made men themselves. 



Perhaps you can't see the difference 
between our thirty-dollar suits and the 
thirty-dollar suits that other tailors are 
making, but we '11 wager that that young 
bride of yours can. 



THE TAILORING BOOK. 

It is just as essential to wear good 
clothes as it is to give her choice bon- 
bons. 



The rich man who enjoys wearing poor 
clothes doesn't usually enjoy first-class 
company. 



Some people think it is smart to be a 
little slouchy in dress, but the people 
who are n't quite so smart generally make 
more money. 



A tailor is n't likely to believe in any 
kind of up-to-date methods that he is 
not equal to. That 's why other tailors 
say mean things about our methods. 



We buy direct from the mills, so our 
customers pay no middlemen's profits. 
Most tailors do business on such a small 
scale — a " hand-to-mouth ' ' basis — that 
they necessarily have to buy from job- 
bers in order to serve their customers 
with a reasonable degree of promptness. 
And their customers have to pay the 
profit to the jobber. 



If ready-made clothes were as well 
made as tailor-made clothes, they would 
have to sell at the prices of tailor-made 
clothes. And then there would be no 
reason why anybody should buy ready- 
made clothes. 



THE TAILORING BOOK. 

When a competitor claims to equal our 
work, we feel complimented. If he really 
could equal it he would certainly claim 
to surpass it. 



If you are going to some other tailor 
to have a suit made and want one as good 
as our twenty-five-dollar suits, we would 
advise you to pay about thirty-five dollars 
for it. 



If you always patronize the most pros- 
perous people, you are pretty sure to get 
your money's worth. Those who are 
tricky are not among the most pros- 
perous. 



Some tailors seem to think that the 
biggest claims ought to bring the most 
business. The surprising thing about 
that is that they don't learn better. 



Did you ever try ordering your spring 
suit three weeks too early? Those who 
have tried it find that that is just about 
the right time to order. 



There 's no law against stealing the 
style that has made Rudyard Kipling 
famous, but no one can steal it. The 
same is true with the individual style we 
put into the clothes we make. 



No tailor ever made a better suit, but 
lots of them charge more. 



THE TAILORING BOOK. 

You '11 probably find that that " extra" 
five dollars we charge (" extra " accord- 
ing to the claims of our competitors) pays 
for the extra five dollars' worth of style 
and quality which you want, and which 
our competitors can not furnish. 



Our great success is due to the individ- 
uality of style we put into suits. You 
can not get our peculiar individuality 
anywhere else at any price. No one can 
sell what he does not have. 



If you are going to be a tailor-made 
man, you will be wise to let us make 
you. 

Certainly we make twenty-dollar suits, 
but we don't call them twenty-five-dollar 
suits. 

The people who think our prices are 
high are the people who do not know 
how good our suits are. 



One of our customers said : ' ' Yes, the 
price did seem just a little bit stiff, but, 
gee, how the suit did wear. It was the 
most profitable investment I ever made." 
You '11 think that way, too, if you '11 try 
us. 

It generally takes the life right out of a 
suit to have it made five dollars cheaper 
than it should be. It would certainly be 
better, as a rule, to pay five dollars too 
much than five dollars too little. 



THE TAILORING BOOK. 

So many tailors claim to excel all oth- 
ers that you probably don't know who to 
believe. You can certainly afford to give 
us one trial, and we are sure that that 
will enable you to appreciate the accuracy 
of our claims. 

Of course other tailors make suits 
nearly like we do, but the little difference 
is of great importance. It is responsible 
for the big difference between our pros- 
perity, and our competitors' prosperity. 



The object of paying us just a trifle 
more than other tailors charge, is to get 
our vastly superior work. Reason enough, 
isn't it? 



We may be a trifle hard-hearted to 
speak of it, but it really is amusing to see 
second-grade tailors endeavor to secure 
first-class custom by charging third-class 
prices. 



The only way our competitors could 
cut into our business would be to do the 
kind of work we do. And not a one of 
them can do that. 

Many a good man conceals his identity 
in a ready-made suit. If three and a 
quarter yards of good material in the 
hands of the tailor does not make the 
man, it certainly gives him greater power 
among men. 



THE TAILORING BOOK. 

"A special reduced price" generally 
ineans that the lining is a grade cheaper, 
and that the buttonholes are not worked 
quite as carefully as usual, and that the 
pockets will wear out sooner, and that 
while the difference isn't apparent at a 
glance, the suit really is worth more than 
five dollars less. We don't have special 
reduced prices. We always charge the 
right prices. 



The great majority of the most pros- 
perous men in town patronize us. What 
do you think of their judgment? 



Trousers made to measure, $6.50, of 
stuffs regularly worth $10 to $12. Some 
stores are getting those prices. Right 
they should. 



A fully equipped staff of expert cutters 
who are at the service of those who 'd 
rather have tailored-to-measure clothes. 



If we were to reduce our prices, we 
would have to slight our work, and buy 
cheaper suitings. And if we should do 
that we would be right on a level with 
our envious competitors. 



Nature doesn't treat all men alike. 
Apollos aren't plentiful where experi- 
ence shows ninety-nine of the one hun- 
dred to be imperfect. Our tailors at your 
service. Pay only ready-made prices. 



THE TAILORING BOOK. 

A man lives so much in his clothes that 
comfort and style should always be a part 

of their ' ' make-up. ' ' The method 

of tailoring almost infallibly provides for 
making every man appear " at his best," 
because it includes stuff, style, and com- 
fort. Stop, and inquire about this 
method. 

Satisfactory tailoring at satisfactory 
prices. 

Those all-wool, made-to-personal-meas- 
ure suits by our method of merchant 
tailoring are full of dainty touches, and 
happy new tailoring ideas, and have 
about them ' ' that indescribable some- 
thing " which always makes the mer- 
chant-tailored suit. 



Revised prices in high-class tailoring. 
The style and general workmanship of 
our made-to-order clothing is the same 
to-day as it always has been. But the 
prices have been changed. That is the 
sole difference between our made-to-order 
clothing as you know it, and as it is. 
None of the goodness you have always 
looked for has been skipped for the sake 
of establishing the very moderate prices 
now in force. 



The problem of lowering cost without 
touching quality, except to improve it, 
isn't an easy one. But we succeed 
enough to give you new advantages con- 
stantly. 



THE TAILORING BOOK. 

The way to win a woman is no secret to 
the man, but a nice suit of clothes, well 
made, such as we are now making at spe- 
cial low prices, will help you. 



We got an idea once — an idea that 
everybody would wear tailor-made clothes 
if prices for good work were lower ; and 
we acted on it. 



Ready-made suits are all right for 
dummies. If you want a perfect-fitting 
suit, that will cost you no more than you 
have to pay for a dummy suit, we will 
make it for you. All garments made by 
us are kept in repair one year free. 



Pheasant Reflections. — There are 
pleasant reflections in our big triplicate 
mirror when a customer, who is buying 
our kind of made-to-measure clothing for 
the first time, discovers that his new suit 
fits at the first trying on. That makes 
him smile. 



An immense variety of suitings, and all 
at business-bringing prices. Here is our 
leader : — 



The tailors who say a great deal about 
low prices, and nothing at all about qual- 
ities, are the ones whose prices are very 
low and whose qualities are a good deal 
lower. 



THE TAILORING BOOK. 

The right kind is the kind that gives 
you satisfaction at the lowest cost, — 
isn't that it? If you are not already 
acquainted with the character of our 
merchant tailoring and our prices, we 
honestly think it will profit you to investi- 
gate both. We are not "cheap tailors," 
although we do tailoring cheaply. We 
intend that you shall be happy in your 
transaction with us as long as the suit 
lasts — not merely for a week or two 
" Cheap tailoring," in the common sense, 
can not accomplish this. We turn out 
the very best possible kind of work, at 
the very lowest possible price ; that 's the 
whole story, and it 's a story that 's being 
told of us all over the State by a great 
many highly pleased customers. If you 
try it once, we '11 have you saying the 
same thing. 



It oughtn't to be, but sometimes it is, 
that sellers of cheap goods ruin the sellers 
of good goods. It happened to the 
maker of splendid worsted for men's 
wear — and the receivers sold the goods 
cheaper than the maker could possibly 
have done. That is why we can take 
orders for $8. 50 trousers at $6.50 — prob- 
ably during all of to-day and some of 
to-morrow. Not a skimp. Our best 
tailors will make the garments, and we '11 
use exactly the trimmings used in the 
$8.50 trousers regularly. Nothing differ- 
ent but the price. 



THE TAILORING BOOK. 

Warm clothes are in demand. You 
place the order ; I '11 do the rest. 



Renewed activity in business circles 
has given such an impetus to our trade 
that orders are flowing in in numbers to 
almost overwhelm us. We must have 
struck the keynote of popular favor with 
the suits and top-coats that we make to 
order for 



Your outings will be made doubly 
enjoyable by wearing a suit of feather- 
weight serge, the lightest cloth woven. 
Will help preserve your mental equilib- 
rium on the hottest days. 

To dress badly and play poor golf is a 
horrible combination. 

We can help you as far as dress goes. 



Of course you can get a suit made for 
a good deal less money, but, honestly, 
do you think you want it ? If you think 
so now, you '11 probably think otherwise 
after you 've worn it a short time. 



Tailors' prices are rarely too high, ex- 
cept in the cases where they make very 
cheap suits. 



You say our prices seem high, but, Mr. 
Wise Man, don't our qualities seem more 
than equally high? And don't you want 
the highest quality ? 



THE TAILORING BOOK. 

We'll wager that the tailor who pre- 
tends to believe that our business does n't 
amount to much would be glad to swap 
his stock and customers and general 
prosperity for ours. 



Some people think we ought to work 
as cheaply as other tailors do, but these 
same people admit that they would n't 
be satisfied with other tailors' work. 



It is certainly strange that a ready- 
made clothing man will insist that his 
clothes are just as well made as a tailor 
would make them when he knows that 
the buttons are not properly sewed on, 
and that the seams are weak, and that 
the linings are inferior, and that they 
hardly ever fit well, and that his claim 
is extravagant from every point of view. 



Ready-made clothes really do look well 
on a dummy, and that seems to be ex- 
actly what they are marie for. 



Ready-made clothing men are always 
talking about selling thirty to forty dol- 
lar suits for fifteen dollars. That is 
liberal, but there are lots of more liberal 
gold-brick propositions. 



You'll observe that the "tailor-made 
men " are a pretty smart class of people. 
Tailor-made clothes and brains seem to 
go together all right. 



THE TAILORING BOOK. 

Some prosperous men go about wearing 
poor clothes, "just to set an example," 
to show young men that expensive 
clothes are not essential to success. But 
the young men generally follow better 
examples. 

An employer generally likes to have 
the young men in his office well dressed. 
Ten dollars more than usual, rather than 
ten dollars less, spent for a tailor-made 
suit, may have a good deal of weight 
when you ask for a raise of ten dollars a 
month in your salary. 



Other tailors say that we charge too 
much for style. If any other tailor could 
put as much style into a suit of clothes 
as we can, he would certainly share our 
prosperity, and people would be glad to 
pay him our prices. 



There is just one reason why we do 
such a large business, and that is because 
there are a large number of people who 
want the kind of clothes we make. 



When tailors off er to duplicate our suits 
at half our prices (and fail to hurt our 
business), thev probably wonder why ad- 
vertising doesn't pay. Advertising does 
pay, but misrepresentation doesn't. 

Other tailors don't seem to be satisfied 
with our business, but we are. And our 
customers are satisfied with our work. 



THE TAILORING BOOK. 

If you are too stout, we can make a suit 
for you that will deceive folks a good deal 
about your stoutness. And that 's an art 
that no other tailors have mastered. 



Our competitors who offer to cut our 
prices in two must think that they have 
gotten into a town that is too stylish. 
And they think about right. 



Our competitors are pretty liberal. 
They charge less than our prices and 
throw the wrinkles in extra. 



When a man comes to us and says that 
So-and-so will make a suit ten dollars 
cheaper, we usually ask him why he 
doesn't have So-and-so make it. The 
invariable answer is: " Well, I like your 
work better." That's just the point. 
Our work is better. It takes more time 
and earnest effort to make it better. And 
the " extra " ten dollars is the right price 
for the extra work. 



When a tailor calls a man a "crank," 
it is a sure sign that the man knows what 
he wants and that the tailor isn't capable 
of making it. We can suit any man, and 
therefore we know no cranks. 



The people who think that ready-made 
clothes are all right, are the ones who 
never have worn a tailor-made suit. 



THE TAILORING BOOK. 

You can't buy gold at the price of 
silver. Nobody expects to, and that 's just 
the reason we keep busy and our com- 
petitors do not keep busy when our prices 
are the highest. People are willing to 
pay our reasonable prices for our high- 
class work. 



THE' TAILORING BOOK. 

Record of Advertising Contracts, 



With 

Time, _ 

Space, 

Price, 

Amount, 
Expires, 

With 

Time,_ 

Space,___ 

Price, 

Amount, 
Expires, 

Remarks 



THE TAILORING BOOK, 



Record of Advertising Contracts, 



With 

Time, 

Space, 

Price, 

Amount, 
Expires, 



With 

Time,_ 

Space, 

Price, 

Amount, 
Expires, 

Remarks 



THE TAILORING BOOK. 

Record of Advertising Contracts. 

With 

Time, _ 

Space, _ 

Price, 

Amount, _ 

Expires, 

With 

Time, __ 

Space, ___„ 

Price, : __ 

Amount, _ 

Expires, 

Remarks : 



THE TAILORING BOOK. 



Record of Advertising Contracts, 



With 

Time, 

Space, 

Price, 

Amount, 
Expires, 

With 

Time, 

Space,.. 

Price, 

Amount, 
Expires, 

Remarks 



THE TAILORING BOOK. 



Record of Advertising Contracts. 



With 

Time, _.... 

Space, 

Price, 

Amount, 
Expires, 



With 

Time, 

Space, _ 

Price, 

Amount, 
Expires, 



Remarks 



THE TAILORING BOOK. 



Record of Advertising Contracts. 



With 

Time, 

Space, 

Price, 

Amount, 
Expires, 

With 

Time,_ 

Space, _ 

Price, 

Amount, 
Expires, 



Remarks 



THE TAILORING BOOK. 



Record of Advertising Contracts- 



With 

Time, 

Space, 

Price, 

Amount, 
Expires, 



With 

Time, 

Space, 

Price, 

Amount, 
Expires, 

Remarks 



—w_ 



THE TAILORING BOOK. 

Record of Advertising Contracts, 

With 

Time, _ 

Space, 

Price, ; 

Amount, _ : 

Expires, _ 

With 

Time,__ 

Space, _ 

Price, _ 

Amount, 

Expires, _ 

Remarks : 



Daily Sales and 
Advertising Record 



A concise record of your daily 
sales and the daily cost of your ad- 
vertising will be found invaluable. 
For this purpose the following 
twelve pages have been arranged. 
Very little time will be required to 
keep this record, the form being the 
simplest possible. 

After you have kept it carefully 
for a few months, you will find that 
it will indicate with a good deal of 
certainty just what your advertis- 
ing is doing for you. 

The longer you keep it, the more 
interesting and valuable it will be- 
come, and the more incentive there 
will be to make each month's busi- 
ness exceed that of the preceding 
month, or that of the corresponding 
month of the preceding year. 

Try it. Commence with yester- 
day's sales — not with to-morrow's. 



^■^^^M 






LAST YEAR - J jPl1<ZTJ jPl~FZ.~Y~ - THIS YEAR 



1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 

31 



Total, 



ADVERTISING 



ADVERTISING 



INCREASE (Advertising), $ DECREASE (Advertising), $ 

INCREASE (Sales), $ DECREASE (Sales), $ 





last year-:fe:b:e^Uj9l:r.y- 


THIS YEAR 




SALES 


ADVERTISING 


SALES 


ADVERTISING 


1 












2 












3 












4 












5 












6 












7 












8 












9 












10 












11 












12 












13 












14 












15 












16 












17 












18 












19 












20 












21 












22 












23 












24 




/ 








25 












26 












27 












28 












Total, 









INCREASE (Advertising), $ DECREASE (Advertising), $ 

INCREASE (Sales), $ DECREASE (Sales), $ 





LAST YEAR - 3X1 JPL K. O M - THIS YEAR 




SALES 


ADVERTISING 


SALES 


ADVERTISING 


1 










2 










3 










4 










5 










6 










7 










8 










9 










10 










11 










12 










13 










14 










15 










16 










17 










18 










19 










20 










21 










22 










23 










24 










25 










2G 










27 










28 










29 










30 










31 










Total, 









INCREASE (Advertisin 
INCREASE (Sales), 



g), $ DECREASE (Advertising), $ 

$ DECREASE (Sales), $ 



LAST YEAR -AFRIL-THIS YEAR 



1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

IT 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 



Total, 



ADVERTISING 



SALES 



ADVERTISING 



INCREASE (Advertising), $ DECREASE (Advertising), $ 

INCREASE (Sales), $ DECREASE (Sales), $ 



LAST YEAR - 1XL jS>L Y - THIS YEAR 



1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 

31 



SALES 



Total, 



ADVERTISING 



SALES 



ADVERTISING 



INCREASE (Advertising), $ 
INCREASE (Sales), $ 



DECREASE (Advertising), $ 
DECREASE (Sales), $ 



LAST YEAR-tT XJ 1ST E.-THIS YEAR 



Total, 



SALES 



ADVERTISING 



ADVFRTISING 



INCREASE (Advertising), $ DECREASE (Advertising), $ 

INCREASE (Sales), $ DECREASE (Sales), $ 



LAST YEAR - tT XJ L "Y* - THIS YEAR 



1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 

31 



Total, 



ADVERTISING 



ADVERTISING 



INCREASE (Advertising), $ DECREASE (Advertising), $ 

INCREASE (Sales), $ DECREASE (Sales), $ 



LAST YEAR -AUGUST- THIS YEAR 



1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 

31 



Total, 



ADVERTISING 



SALES 



ADVERTISING 



INCREASE (Advertising), $ DECREASE (Advertising), $ 

INCREASE (Sales), $ DECREASE (Sales), $ 



LAST YEAR -SElF'TElxlBElR. -THIS YEAR 



SALES 



1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 



Total, 



ADVERTISING 



SALES 



ADVERTISING 



INCREASE (Advertising), $ DECREASE (Advertising), $ 

INCREASE (Sales), $ DECREASE (Sales), $ 



LAST YEAR - OCTOBER-THIS YEAR 



1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 

31 



SALES 



ADVERTISING 



Total. 



ADVERTISING 



INCREASE (Advertising), $ DECREASE (Advertising^, $ 

JNCREASE (Sales), $ DECREASE (Sales), $ 



LAST YEAR-MOVEMeER-THIS YEAR 



1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 



Total, 



ADVERTISING 



SALES 



ADVERTISING 



INCREASE (Advertising), $ 
INCREASE (Sales), $ 



DECREASE (Advertising), $ 
DECREASE (Sales). S 



LAST YEAR -DECEMBER- THIS YEAR 



i 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 

31 



Total, 



ADVERTISING 



SALES 



ADVERTISING 



INCREASE (Advertising), $ 
INCREASE (Sales), $ 



DECREASE (Advertising), $ 
DECREASE (Sales), $ 






I 



SEP 25 1899 



LIBRARY OF CONGRESS # 



021 048 486 3 



, :\lf/}R(iMO ROOT 



By CHARUuj AUSTIN' liAi'lio 



KB 



■ 




111111 

kf^SB BE 8B B3 B 



iHBR F 

iSlllillll 

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